Performance Marketeer
Aalst, Belgium

Step into the thrilling world of Napoleon Sports & Casino – where we are not just reshaping the landscape of iGaming, sports betting, and interactive entertainment but also the future of careers. As we expand our horizons and welcome new talents, our ambition reaches new heights. 

In for a thrill? Check out our new opportunity:

As a Performance Marketeer you will collaborate closely with colleagues across various marketing disciplines to develop and execute strategies that elevate brand visibility, generate high-quality leads, and enhance conversion rates. This role offers the unique opportunity to work within a team of industry experts while 
receiving mentorship, training, and ongoing support.

Responsibilities

• Create, manage, analyze and optimize Google Ads Performance marketing campaigns (mainly Paid Search) for Belgium and opportunity on other upcoming markets to meet business objectives.
• Conduct keyword research, create ad copy, and optimize campaigns to improve performance.
• Monitor campaign performance, analyze key metrics, and provide regular reports to identify insights, trends, and opportunities for improvement.
• Conduct thorough research and analysis on our competitors, including their strategies, market positioning, product offerings, and customer feedback. Identify strengths, weaknesses, opportunities, and threats to help us refine our own business strategies.
• Working closely with other departments to brief opportunities, promos and landing page setup to fit with PPC and business goals.
• Stay up to date with industry trends, algorithm updates, and emerging technologies in the search advertising space to drive innovation and maintain a competitive edge.
• Optimize the usage of the PPC budget
• Set up and manage A/B tests for both search and app campaigns.
• Help design, manage, and optimize campaigns focused on app user acquisition and app engagement, leveraging Google UAC, Apple Search Ads, and other relevant platforms.

Your profile

• You have 2-3 years of hands-on PPC experience working across Google Ads tools in an agency or running PPC activities in-house (preferably in the iGaming/Gambling or e-commerce industry)
• Strong analytical skills and the ability to use data to drive decisions.
• Produce detailed analysis and reports to track business KPIs: implement or adjust campaigns accordingly and discover opportunities for growth
• Experience with creating and managing tests (ad copy, bidding strategies, etc.), interpreting results, and using findings to make informed, strategic decisions for both web and app campaigns.
• Proactively research new opportunities of Google Search/YouTube channels growth and formulate actionable solutions based on findings
• Understands conversion funnels thorough knowledge of Google Ads (Paid Search, YouTube, UAC particularly). Knowledge of Looker Studio, Google Optimize / Optimizely and Google Analytics / Tableau is a plus
• A team player who can work autonomously within a small team while also fitting into a larger organizational context.
• Good written and oral communication skills in English and Dutch or French (both is a plus).
• Continuous learning mindset, eager to stay updated with the latest industry trends and best practices.
• Familiarity with app marketing fundamentals (e.g. UAC, Apple Search Ads) is a bonus
• You will be part of a multicultural team (based in Belgium, Brazil, Romania, Poland, UK, Ireland, Croatia, Serbia) that has an excellent knowledge of Paid Channels, Martech tools, iGaming & Sports industry in different markets that enjoys and appreciate knowledge sharing

Our Offer:

In return for your dedication and expertise, we offer a challenging career in a unique, fast-paced, and dynamic environment. We offer a hybrid working environment, an attractive salary package, including various benefits as well as ample learning and growth opportunities. Our headquarters are based in, modern offices in Aalst, between Brussels and Ghent. 

About Us:

As part of the Superbet Group, Napoleon Sports & Casino is not settling for the status quo. Our ambitious growth plans offer employees exciting opportunities to contribute to our expansion and shape the groups future. Our commitment to innovation allows our employees to think outside the box and bring fresh ideas to the table. We encourage creativity and provide a platform for turning those ideas into reality. We like to invest in the professional growth of our employees by providing training, mentoring, and challenging projects to help our people achieving their personal goals.